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Chasing Capricorn

CIRCUMNAVIGATE THE SOUTHERN HEMISPHERE ALONG THE TROPIC OF CAPRICORN...

Chasing Capricorn –  A journey of courage, connection and change.

This expedition is a celebration of South African resilience, diversity and ingenuity—targeting both local Mzansi pride as well as inspiring international audiences. Using both adventurers stories of overcoming challenges and Miyelani’s unique perspective to connect with diverse demographics.

This expedition has the potential to be more than just an adventure—We want to create a movement! A movement that inspires individuals, celebrates culture, and drives change globally.

THE CONCEPT

Peter Van Kets and Miyelani Vilankulu embark on a groundbreaking journey traversing the Tropic of Capricorn—a symbolic line of resilience and connection, spanning deserts, savannas, jungles and seas. The expedition is both a test of endurance and a celebration of South African spirit, unity, and the drive to overcome boundaries.

EXPEDITION INFORMATION

Circumnavigate the Southern Hemisphere along the Tropic of Capricorn (land AND sea) without the use of motors

QUICK FACTS

Tropic of Capricorn: Land and Sea

No Motors: Human Power

Solo: Inner Strength

PARTICIPANTS

Peter Van Kets

Miyelani Vilankule

SPONSERS

TBD

THEMES

  1. Exploration Meets Heritage: Peter’s seasoned adventuring pairs with Miyelani’s fresh perspective, offering a dynamic representation of South Africa’s diversity and legacy.
  2. Global Challenges, Local Stories: The Tropic of Capricorn crosses some of the most climate-affected and biodiverse regions on Earth. The duo brings attention to local communities’ innovations, struggles, and triumphs in each area.
  3. Unity in Diversity: Their partnership symbolizes the bridging of generations and perspectives to overcome challenges, underscoring a uniquely South African narrative.
  4. Courageous Leadership: The journey serves as a metaphor for leading through adversity, resilience, and adaptive thinking. These values are vital in any context.

STORY COMPONENTS

  1. Cultural Encounters: Visiting Indigenous communities and exploring shared traditions across continents.
  2. Environmental Advocacy: Highlighting global issues such as desertification, ocean conservation, and sustainable living.
  3. Adventure and Danger: From crossing the Namib Desert to navigating the vast Pacific, thrilling moments make the story unforgettable.
  4. South African Identity: Interweaving personal stories of home, resilience, and the spirit that drives them forward.

MARKETING STRATEGY

1. Story Branding:

Create a strong expedition identity with a tagline such as:

  • “Tropic of Capricorn: A Journey of Courage, Connection, and Change.”
  • “Chasing Capricorn”: South Africa’s Story Around the World.”

2. Digital Engagement:

  • Documentary Content: Capture the expedition in high-quality visuals for a docu-series or short episodes (YouTube or Netflix pitch).
  • Real-Time Updates: Use social media platforms for live streams, Q&A sessions, and milestone celebrations.
  • Blog and Newsletter: Detailed, personal stories from the field to keep the audience emotionally invested.

3. Partnerships:

  • Collaborate with South African Tourism, local businesses, and environmental NGOs.
  • Engage brands like Garmin, outdoor gear companies, and South African Airlines for sponsorships.

4. Educational Outreach:

  • Develop a school program tied to geography, leadership, and environmental issues with live sessions during the journey.
  • Publish an expedition journal or children’s book post-journey to inspire younger audiences.

5. Media Blitz:

  • Start with an expedition launch event in South Africa, inviting journalists, influencers, and sponsors.
  • Partner with podcasts, adventure magazines, and TV shows to amplify coverage.

NEWS / MEDIA

GALLERY